Market research

fvw publishes Destination Ranking 2018

The new fvw Destination Ranking 2018 with detailed texts, figures and graphics on German and international visitor trends has been published and can be downloaded from

The 60-page publication provides a worldwide overview of tourism trends, sub-divided into ten regional clusters, and with a special focus on the German source market.

The fvw Destination Ranking 2018 contains tables showing German and international visitor figures for the top tourist destinations worldwide, highlighting winners and losers of the last five years.

Accompanying texts analyse the key trends and developments in terms of major tourism regions, while graphics compare German visitor figures for top destinations.

In addition, an interactive world map displaying worldwide tourist flows is available on Users can select the figures for German and international visitors and per year in the menu, and click on one of the countries to display the figures for that destination.

The basis for the fvw Destination Ranking 2018 are official figures from tourist boards and fvw’s own research.

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