Winter 2019/20

Alltours seeks late summer bookings and quadruples winter hotel capacity

Owner Willi Verhuven says Alltours is outgrowing rivals on Majorca.
Owner Willi Verhuven says Alltours is outgrowing rivals on Majorca.

Alltours is aiming for strong late summer bookings after slow business so far this year and will expand hotel capacity massively and cut Spain prices for next winter.

The fifth-largest German tour operator currently has a drop in bookings for summer 2019 amid tough trading conditions but remains optimistic that it can close this year with stable turnover and profits.

Owner Willi Verhuven emphasised that the group is profiting from its 35 Allsun Hotels, which are expected to improve revenue and profits this year. “Our permanent investments in the quality of our hotels on Majorca, the Canaries and Crete are paying off,” he said. In particular, Alltours is performing better on Majorca than rival tour operators and has higher customer numbers thanks to its 26 Allsun hotels on the largest of the Balearics.

Moreover, Alltours is seeing a boom in Turkey bookings with double-digit growth, and has high increases for Egypt and Tunisia.

The tour operator blamed its overall current drop in bookings on the hot summer of 2018 which has encouraged many customers to wait with their holiday reservations and also on the effects of the Germania insolvency which has resulted in flight capacity shortages on some routes, including to the Canaries and Bulgaria.  

Looking ahead, Alltours aims to increase customer numbers by 6% next winter, not least due to having sufficient flight capacity. Sun Express is a new flight partner from six airports, and there will be daily flights to Egypt from five German airports. The tour operator was unable to meet customer demand last winter due to flight capacity shortages.

However, the main product development for winter 2019/20 is a massive expansion of hotel capacity. Instead of 3,400 hotels, Alltours and dynamic packaging unit Byebye will offer about 12,000 hotels, including new partners Iberostar, Riu, Cordial and Adrian on the Canary Islands.

Moreover, the company will reduce the price of packages on the Canaries, its top winter destination, by 3%, and slightly cut the prices of Majorca holidays, apparently in a bid to win market share. Overall, prices for most destinations will be generally unchanged.

“With this programme, we are strengthening our position as a leading holidays company with the best value-for-money,” Verhuven declared. He predicted strong growth for Turkey and Tunisia next winter as well.

A new long-haul destination will be South Africa, with 18 hotels. But overall long-haul prices will go up by 2.5% on average due to the weak euro against the US dollar.