Sober ambience: North America suppliers only occupied part of the space in Hall 3.1 at ITB Berlin – with Orlando and Las Vegas being the only "visible" exhibitors.
Fewer exhibitors, fewer trade visitors, sober ambience: The USA and Canada refrained from making a big appearance at ITB. But the interest in the German market is great as the domestic boom is over and the Asian market is still lagging behind.
The big names were sought in vain: Destination Canada and Brand USA, but also the states of Florida, California, New York and Texas, in pre-crisis tim