Traveltainment bookings

Antalya profits from low prices as Spain and Greece drop

German bookings for the Turkish Riviera soared in December but demand weakened for top destinations in Spain and Greece, the latest monthly figures from Traveltainment show.

As our redesigned interactive graphic (displaying monthly booking figures from January until December 2018) shows, Antalya defended its position as the top holiday destination for German package and last-minute holidaymakers last month, with a high 48% increase in sales compared to December 2017. This included a 60% surge in online bookings and a 36% rise in travel agency sales. The Turkish Riviera gateway airport, which accounted for 28% of all bookings for the ten largest destination airports last month, already had high growth rates through most of 2018, including 54% in November and 39% in October.

Meanwhile, demand for Egypt is continuing to stabilise at high levels following dramatic growth rates from autumn 2017 through to late 2018. Bookings to Hurghada dropped by 5% following a 13% fall in November, but the smaller Red Sea destination of Marsa Alam soared by 94% as demand continued to grow.

Bookings to Palma dropped by 11% last month following on from heavy declines of 29% in November and 33% in October, figures from Germany’s leading reservations provider showed. Demand for the Canaries, which are an established all-year destination due to mild winter temperatures, continued to fall last month with a slight 2% drop for Las Palmas, and double-digit declines for Fuerteventura and Tenerife (South).

Bookings for Greece were also in negative territory in December following mixed trends in recent months. Heraklion slumped by 21% while there were also fewer bookings for Rhodes and Kos.

Prices again played a major role for some of these destination trends last month, according to Traveltainment figures. The overall average price per person per night across all destinations was €82. Antalya has a clear advantage, with an average price per person per night of just €67 for online bookings and €77 for offline sales. In contrast, Gran Canaria, for example, is much more expensive with an average booking price of €93 online and €102 offline.

Overall, online bookings for the top ten destinations grew by 19% last month but travel agency sales fell by 11%, thus resulting in mostly negative figures as travel agents generate most bookings. The monthly figures for December cover package holiday and last-minute bookings through Traveltainment’s market-leading travel agency and OTA reservation systems.

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