Travel Insights

Soaring online bookings drive low overall summer growth in June

Germans went online to book more package holidays in June but summer 2019 sales are still down by 2% on an overall cumulative basis, according to the latest monthly Travel Insights sales analysis.

Online portals were the clear winners last month and generated all of the 2% year-on-year increase in bookings for summer 2019. Their sales revenues soared by 16% while travel agents suffered a 4% drop, according to the Travel Insights analysis of sales by 2,000 representative travel agencies, OTAs and tour operator websites.

One third (31%) of last month’s summer holiday bookings through travel agents and online were late sales of holidays with departures in June or July. This was 2.7 percentage points higher than 12 months ago, according to Travel Data + Analytics (which has taken over the Travel Insights survey from GfK).

In terms of departure months, June is performing well this year thanks to several public holidays and has an 11.2% rise in sales revenues. July, August and September improved slightly.  

However, cumulative sales for summer 2019 remained down by 2%, the same level as in May and April (see interactive graph). Put another way, only 81% of last year’s total summer season revenues have been reached so far this year, compared to 91% of the previous year’s volume at the same time last year.

Note to readers: Travel Data + Analytics GmbH (TDA), founded by market researcher Markus Heller (joint owner of Dr Fried + Partner), bought the tourism market research survey Travel Insights from GfK in April 2019. The Travel Insights sales data will continue to be collected through GfK systems until the end of the 2018/19 tourism year in October. A new system will be introduced in November.

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