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Google expands search for attractions and tours

Tickets for the Eiffel Tower: Google is expanding its structured search for tickets, tours and experiences. Google manager Simone Lini presented the next steps at a Bookingkit conference.
Google
Tickets for the Eiffel Tower: Google is expanding its structured search for tickets, tours and experiences. Google manager Simone Lini presented the next steps at a Bookingkit conference.

Search engine company Google is expanding its fledgling ticket search offering for attractions, tours and activities - and creating a dedicated ad model for it.

Search engine company Google is expanding its fledgling ticket search offering for attractions, tours and activities - and creating a dedicated ad model for it. The market for digital search and booking of tickets for sights and attractions, city tours, excursions and act
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