Tats travel agency monitor

Easter drives up April sales

German travel agents increased sales in April thanks to the late Easter holiday, according to monthly figures from IT services firm Tats.

Travel agents increased their overall sales (in terms of booked revenues) by 3% last month, according to the monthly Tats travel agency monitor. The improvement was generated by a strong 11% rise in leisure travel sales, which was in turn driven by a dramatic 32% rise in cruise holiday bookings. In contrast, sales of airline tickets dropped by 2.5%.

However, this strong growth is likely to have been generated by this year’s late Easter holiday, which was in April rather than in March like last year. This is borne out by the 4.4% drop in sales in March, including a 12% drop in leisure travel revenues.

Overall, German travel agents thus had flat revenues in the first four months of this year, according to the long-running sales analysis. Leisure travel sales are still down by 4% even cruise sales are up by an eye-catching 14%, while flight sales are only showing moderate growth.

Looking ahead, leisure travel demand for the rest of this year also picked up slightly, judging by advance bookings for trips with later departure dates. Advance bookings were 5.5% lower in April but this was better than in March, which showed an 11% fall. Overall bookings for the 2018/19 tourism year (with departures between November 2018 and October 2019) are down by 2.2% at present, the Tats survey showed.

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