Sustainable tourism

German travel industry tries to bridge consumer ‘green gap’ with new sales initiative

Costa Rica wants to be a sustainable tourism destination that combines environmental, social and economic factors.
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Costa Rica wants to be a sustainable tourism destination that combines environmental, social and economic factors.

The German travel industry has launched new initiatives to promote more bookings of sustainable holidays and overcome consumer reluctance to put well-meaning words into action. There is a massive ‘green gap’ between the words and actions of German consumers

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