Summer 2019 programme

TUI expands own-brand hotel portfolio and offers Instagrammable holidays for millennials

The first TUI Sensimar boutique hotel, My Arbor, lies in the mountains of South Tyrol.
Benno Prenn/TUI
The first TUI Sensimar boutique hotel, My Arbor, lies in the mountains of South Tyrol.

TUI will add 15 new concept hotels around the Mediterranean, expand its budget holiday range and offer a wider range of ‘Instagrammable’ trips for younger travellers next summer.

Europe’s largest tourism group will expand its international concept hotel portfolio to 103 hotels with the addition of 12 new adults-only TUI Sensimar hotels and three new TUI Family Life hotels in destinations such as Spain, Greece, Turkey, Italy, Egypt, Tunisia and Croatia. The first Sensimar boutique hotel My Arbor lies in the mountains of South Tyrol while the first Sensimar-branded yacht will cruise along the Turkish Aegean coastline.

In addition, the luxury TUI Sensatori in Fethiye, Turkey, will be extended with a new 152-room residence. Overall, TUI Group’s hotel portfolio currently comprises 380 hotels and resorts, including Riu, Robinson and TUI Blue properties.

“For our three international concept hotel brands, we plan to deliver strong growth in cooperation with local partners. Our concepts offer TUI’s renowned quality and a unique holiday experience, resulting in high customer satisfaction levels and occupancy rates in the hotels,” said Sebastian Ebel, TUI Group Executive Board member in charge of Hotels & Resorts.

Meanwhile, TUI Germany has unveiled its summer 2019 programme with 41 more own-brand hotels, more budget holidays, new offers for younger travellers and optional bookings of preferred rooms in selected hotels. Apart from the new Sensimar and Family Life hotels, six new Riu hotels and more Magic Life and Best Family properties are on offer to German customers.

Among the product innovations, German customers booking a TUI Blue hotel can now select their preferred room for an additional price of €5 per room and per night. This scheme will be extended to other source markets and more hotel brands in future.

Moreover, TUI is also aiming to win more younger customers with new ‘Instagrammable’ holiday offers such as Pure surfcamps in Portugal and other surfing hotspots, Escape Campervan trips in North America, more Topdeck tours in Australia and new small group tours in Europe and Africa. Such holidays offer not only unique experiences but spectacular pictures to post on Instagram or other social media.

"Young holidaymakers are primarily interested in unique experiences and individuality,” said tourism director Stefan Baumert. “Millennials are very used to travelling at a young age and as digital natives are well-connected. Our aim is to meet the needs of this target group precisely and this is reflected in the selection of our cooperation partners," he explained.

The core tour operator programme includes a major expansion of budget holiday offers following the closure of the separate budget brand 1-2-Fly in the winter. For example, there are nine more Suneo Clubs on offer in Spain, Greece and Turkey, and the introduction of Spain’s Costa Dorada as a new budget destination. Baumert said that budget offers under the TUI brand had been “well-accepted” by the market.

Among short-haul destinations, TUI expects another strong summer for Turkey, Greece and Egypt, and has expanded capacity to all three countries with more flights and increased hotel capacity. New TUIfly destinations include Calabria, Djerba and Cyprus. Summer 2019 prices have been reduced for long-haul destinations such as the Caribbean and the UAE, while prices for the largest destination, Spain, are unchanged.

In terms of booking trends for the current winter season, TUI has a triple-digit surge for Turkey, strong growth for Egypt, Tunisia and Morocco, and high increases for long-haul destinations including the USA and the Caribbean.

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