European cities re-focus for post-pandemic comeback

Vid Rotar/Annegret Hultsch

Redefining city tourism: Petra Stušek (Ljubljana) and Michael Otremba (Hamburg) head the City Destination Alliance.

European cities need to 're-invent' city trips as they emerge from the pandemic by focusing on quality instead of quantity, and by promoting more clearly how tourism benefits visitors, the local population and businesses alike, organisers of the re-branded City Destination Alliance told fvw|TravelTalk.