Scandinavia

Germans go north for nature breaks

More German tourists visited Stockholm and other parts of Sweden last year.
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More German tourists visited Stockholm and other parts of Sweden last year.

Scandinavia remains a top holiday region for Germans, although there are mixed trends for overall international visitor numbers.

Sweden profited from hot temperatures last year and generated a 10.7% rise in German visitors. But overall growth was flat. It was a similar picture for Finland in 2019, with a 10.5% increase in German visitors contrasting with a moderate 2% rise in total international volumes.

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Denmark remains the biggest destination in the region with nearly 17 million overnight stays by German visitors last year. One exception to the regional trend is Iceland, which welcomed fewer tourists again last year.
Digital ‘e-Dailies’
Following Messe Berlin’s cancellation of ITB Berlin 2020, fvw has decided to go ahead with production and publication of its official ‘ITB Daily’ as scheduled on March 4, 5 and 6. The three issues will be published as digital ‘e-Dailies’ and are available on the following website page: https://www.fvw.de/daily.

In 2020, most tourists will again be seeking the typical Nordic combination of nature, relaxation and cultural attractions. Those who want to plan further ahead can look forward to the launch of Norwegian fjord cruises by a new company Havila in 2021.

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