Sales offensive

Walt Disney World counts on German travel agencies

Shining in fresh splendour for the anniversary: Cinderella Castle in the Magic Kingdom with "forefather" Walt Disney in the foreground.
FVW Medien/HMJ
Shining in fresh splendour for the anniversary: Cinderella Castle in the Magic Kingdom with "forefather" Walt Disney in the foreground.

Relatively few German holidaymakers in Florida visit the Disney parks in Orlando – and if they do, then only for a day or two. The Disney corporation wants to change that and is upgrading its financial and human resources in order to activate the German travel industry.

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