Rewe Group

Northern and Eastern Europe drive DER Touristik growth in 2017

Sören Hartmann is CEO of DER Touristik Group
Sören Hartmann is CEO of DER Touristik Group

DER Touristik increased turnover by 3% last year thanks to growth in Northern and Eastern Europe and record travel agency results.

Europe’s third-largest tourism group generated moderate growth of 3% to invoiced revenue of €6.5 billion, parent company Rewe Group disclosed today as part of its 2017 results. The German group did not provide any more detailed breakdown of DER Touristik’s revenues, neither by geography nor by business activity.

The supermarket group said in a brief summary of the tourism division’s development last year: “The internationalisation of DER Touristik from a German tour operator to a European travel group – with the acquisition of Exim Tours in Eastern Europe in 2012 and the European tour operators, specialists and stores of Kuoni in 2015 – has paid off significantly in the past business year.

“In 2017, companies in the source markets of Eastern and Northern Europe in particular increased their revenue significantly. The destination agencies are also experiencing considerable growth.”

In contrast, according to fvw’s annual dossier on the German tour operator market, DER Touristik had a weak 2017 in its home market following serious IT reservation system problems at the start of the year.

This showed that the tour operator’s turnover in Germany/Austria/Switzerland declined by 3.6% to €3.47 billion and customer numbers dropped by 8.3% to 6.3 million. In Germany, tour operator revenues fell by 3.6% to just over €2.7 billion and customer numbers were down by 7.2% at 5.3 million.

Rewe continued: “Achieving record sales and earnings, German travel sales were once again particularly successful. This area is becoming increasingly important, especially in times of perceived growing uncertainty in some target markets.”

According to fvw’s separate dossier on the German travel agency market, DER Touristik’s 2,061 travel agencies sold holidays and travel products worth €4.5 billion in 2016.

The overall Rewe Group increased its external sales by 6.7% to €57.8 billion in 2017. Excluding franchise partners, the group increased revenue by 8.3% to €49.4 billion and improved its adjusted operating profit by €20 million to €594 million last year.

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