Booking increasingly moving from agent to merchant

E. Uelitz

A guest checking in at the hotel: more and more customers are paying in advance at Booking.com. This lowers the cancellation rate and offers the portal opportunities for additional revenue.

The portal operator Booking Holdings is changing its business model. Instead of brokering hotels as an agency, Booking.com already acts as a merchant for almost half of its sales. In addition, CEO Glenn Fogel is pushing flight sales and connected travel and reports record revenues for 2022.