New US tourism strategy sets ambitious goals

FVW Medien/HMJ

Face-to-face instead of communicating virtually: This week, Brand USA welcomes some 4,600 delegates from 60 countries at IPW 2022 in Orlando.

The White House has obviously recognised the importance of the travel industry: Brand USA receives a lavish special budget, a national tourism strategy sets priorities in marketing and product development – and very ambitious goals.