Winners of the pandemic phase: "OTAs remained open – now they are benefiting from this," explains VIR president Michael Buller.
Online travel agencies (OTAs) are winning customers and market share in Germany but not all the big players are profiting from the strong shift towards more online travel bookings.
Online travel agencies (OTAs) are winning customers and market share in Germany but not all the big players are profiting from the strong shift towards more online travel bookings. Like in many countries, consumers of all ages are booking more and more travel products a