TUI Group will continue investing in Greece with more hotels and other activities as demand grows, CEO Fritz Joussen has pledged to new tourism minister Harry Theoharis.
Greece is the second-biggest destination for the German tourism group after Spain and, after strong growth in recent years, now looks likely to do well again this year thanks to a recent pick-up in bookings.
“TUI is seeing good demand for holidays in Greece again this year with strong last-minute bookings from all source markets more recently. There is a normalization of bookings on high levels,” the company stated. TUI now expects to have more than 3 million customers in the destination this year from across Europe, thus defending its position as market leader to Greece.
Against this positive background, CEO Fritz Joussen last week met the new Greek tourism minister Harry Theoharis to update him on TUI’s plans for the destination and to stress that Greece “is in the core of TUI’s global growth strategy in all business fields”, including hotels, cruises and destination activities. According to the company, they discussed the importance of tourism for the Greek economy and employment, the country’s diversity of holiday experiences, and tourism investments.
TUI emphasised that it is increasing its portfolio of own hotel brands and concepts in Greece, including through joint venture Atlantica Hotels & Resorts. The company now has a total of 49 locations, after having added six new hotels alone this year, and will open a new Robinson Club in Ierapetra on Crete next year.
Greece also is a major destination for the group’s three cruise operators and their 17 cruise ships, which contributes additional visitor spending to the local economy. In addition, with TUI Destination Experiences, the group has an established own service infrastructure across Greece, with 1,700 employees in Athens and 17 other offices in Greek regions and islands.