Marketing strategies

Destinations respond to changing German travel wishes

From left: Romeo Draghiccio (Croatia), Jewgeni Patrouchev (Colombia), Hanna Kleber (KPRN), João Sampaio e Castro (Portugal), Jörg Peter Krebs (Switzerland)
André Lenthe
From left: Romeo Draghiccio (Croatia), Jewgeni Patrouchev (Colombia), Hanna Kleber (KPRN), João Sampaio e Castro (Portugal), Jörg Peter Krebs (Switzerland)

Short-haul and long-haul destinations are adapting their marketing strategies in response to changing wishes and needs among German travellers, touri


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