ITB's host country
Christian Wyrwa 
Impressive event: This year's host country Georgia shaped the opening gala of ITB 2023 with a furious show programme.
A small country with a big culture: Georgia, the host country of ITB, is aimed at hikers as well as fans of wine and wellness. With more tour operator products and better air lift, the country is ready for growth from important source markets.
Georgia, which lies at the crossroads between East and West, sees itself as 'the balcony of Europe'– because despite the most diverse cultural i
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