ITB 2018

Egyptian tourism minister takes charge

Egypt is riding high as tourists return to Red Sea resorts.
Gettyimages
Egypt is riding high as tourists return to Red Sea resorts.

New political boss calls for better marketing to capitalise on tourism comeback.

New political boss calls for better marketing to capitalise on tourism comeback. Egypt aims to build on its strong recovery in 2017 by attracting more visitors through a better marketing strategy, new tourism minister Rania Al-Mashat told fvw at ITB. The country’s
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