In future without end customers

ITB Berlin becomes a pure B2B trade show

Imago/Stefan Zeitz
From next year onwards, ITB Berlin – shown here at the South Entrance – will be aimed exclusively at trade visitors.
From next year onwards, ITB Berlin – shown here at the South Entrance – will be aimed exclusively at trade visitors.

Many exhibitors and destinations – including the Corps Touristique – have been wishing for it for a long time: an ITB without end customer days. Now Berlin is fulfilling this wish: From 2023 onwards, the trade show, which starts on Monday evening with the opening ceremony, will only be open to trade visitors.

For many exhibitors at the International Tourism Fair (ITB) in Berlin it has meant a great deal of additional effort that has not paid off: stand supp
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