GfK Travel Insights

German summer holiday bookings pick up

Summer holiday bookings in Germany improved slightly in February after a slump in January but still remain below last year’s high levels overall, according to the latest sales figures from GfK.

Bookings of summer 2019 holidays in travel agencies and online grew by 1% last month compared to February 2018. The cumulative decline for all bookings since last November was reduced to 1% as a result, the market researchers’ analysis of sales by 2,000 representative travel agencies, OTAs and tour operator websites showed.

About one quarter of all bookings last month were for trips in May and June and a further quarter for July and August.

But the two peak summer holiday months are still in negative territory overall. Bookings for July are currently 1.9% behind last year while August is 1.6% lower than at the same time last year. The strongest sales growth is for June (+9.9%).

The latest figures will bring some relief to tourism companies after three consecutive months of negative growth for summer 2019, including a 9% drop in January. However, it is still unclear whether the slight rise in February signals the start of a stronger recovery or just a brief respite.

Meanwhile, there were strong late bookings of winter holidays last month with a 7% rise that cancelled out a 6% drop in January. Growth for winter 2018/19 remained at 4% on a cumulative basis.

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