fvw Kongress

Millennials want individual travel experiences, not package holidays

Karlheinz Kögel discusses travel market trends with fvw’s Klaus Hildebrandt
Christian Wyrwa
Karlheinz Kögel discusses travel market trends with fvw’s Klaus Hildebrandt

The travel industry needs to offer millennials an individual travel experience with better marketing instead of old-fashioned package holidays, two top managers said at last week’s fvw Kongress.

The travel industry needs to offer millennials an individual travel experience with better marketing instead of old-fashioned package holidays, two top managers said at last week’s fvw Kongress. The organised travel industry has to change its marketing if it wants
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