fvw Kongress 2019

Lauda CEO explains low fares policy

Lauda CEO Andreas Gruber with cabin staff
Laudamotion
Lauda CEO Andreas Gruber with cabin staff

Airlines are struggling to make profits on European routes, not least due to price pressure from fast-expanding Ryanair-owned Lauda. CEO Andreas Gruber will explain his low fares policy at the fvw Kongress in September.  

Lauda is expanding rapidly despite remaining in the red. The Ryanair subsidiary, which was created out of the remains of insolvent Air Berlin subsidiary Niki under the name Laudamotion at the start of 2018 and then taken over by the Irish budget airline, wants to become a major player on the German market, including by flying tour operator customers.

This year the Austrian airline is aggressively marketing budget fares, even with headline-making prices as low as €9.99 in the peak season under a ‘summer sale’. Its rates for tour operators are apparently also well below the usual market levels.

Next year Lauda wants to open a fifth base alongside Vienna, Düsseldorf, Stuttgart and Palma de Mallorca and fly about 6.5 million passengers in the 2019/20 business year.

At the fvw Kongress in Cologne on September 17 – 18, CEO Andreas Gruber will explain his pricing policy and the airline’s expansion plans in a Q&A session entitled ‘The fight for leisure flights: will Lauda become the new Air Berlin?’.

He will then take part in a panel discussion along with TUI Germany’s Chief Operating Officer Stefan Baumert, whose responsibilities now also include TUIfly sales, and Eurowings sales director Oliver Schmitt.  

The new-look fvw Kongress will feature a wide-ranging programme of presentations on key issues for the travel industry, including changes in technology, digitalisation, latest developments in tourism and aviation, and how to make the industry more sustainable.

There is one single ticket that gives entry to the entire event on both days, including the presentations on all three stages, documentation and the Kongress party. The ticket costs just 349 euros as a special early booking price until 14 July. Travel agency owners and staff pay only 99 euros, while start-ups (no older than three years) pay 129 euros. All prices are liable to VAT.  

You can find more information about the travel industry event under: www.fvw-kongress.de

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