Artificial intelligence will play a vital role in the travel industry in future but only if companies reinvent their processes, AI expert Klaas Bollhoefer will explain at the fvw Kongress in Cologne on September 17-18.
AI is already a hot topic among travel and tourism companies, both start-ups and established large players. But it is not enough just to redesign a few applications to take advantage of the new technology, according to the founder of the Berlin-based agency Birds on Mars.
Instead, tourism companies need to review their entire processes to see how they can benefit from cloud-based AI solutions and complex autonomous systems, says Bollhoefer. His agency specialises in developing strategies and applications for such companies.
At the fvw Kongress, the experienced technology manager will explain in a Center Stage presentation what can be done with AI – but also what cannot be done.
A separate panel discussion will look how China is putting the market under pressure, from AI through to ‘super-apps’. Panel participants are Michael Buller, president of the German online travel sales association, Jan Gerlach, CEO of technology firm Peakwork, and Sascha Nitsche, director of mobile travel agents network Solamento Reisen.
The fvw Kongress will feature a wide-ranging programme of presentations on key issues for the travel industry, including changes in technology, digitalisation, latest developments in tourism and aviation, and how to make the industry more sustainable. There is one single ticket that gives entry to the entire event on both days, including the presentations on all three stages, documentation and the Kongress party.
You can find more information about the travel industry event under: www.fvw-kongress.de