Expansion of products

Booking.com wants more from travellers' budgets

Booking.com CEO Glenn Fogel is tinkering with "connected travel" to generate more revenue per customer.
NOAH/Youtube
Booking.com CEO Glenn Fogel is tinkering with "connected travel" to generate more revenue per customer.

For Booking.com customers, an average of 25% of all travel spend is on this one portal alone. CEO Glenn Fogel wants to increase the share – through new products along the entire travel chain. According to Fogel, the share of about a quarter refers to the pre-Corona

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