Destinations in Western and Southern Europe were the clear winners on the German package holiday market last year as holidaymakers turned their backs on the Eastern Mediterranean.
Overall, the German short- and medium-haul package holiday market was stable at just under 27.8 million passengers in 2015/16, according to an overview of airline passenger volumes to the main holiday destinations in fvw’s annual dossier on the German tour operator market. But there were dramatic shifts between destinations.
Spain, Portugal, Italy and Greece were the main beneficiaries of the slump in demand for Turkey and North Africa, figures from the German Federal Statistics Office and TUI Germany showed. The figures covered flights from 27 German airports on routes with more than 50% leisure travellers.
Spain remained the dominant package holiday destination for Germans with an 11% rise to nearly 9.8 million airline passengers. The Balearics welcomed nearly 4.9 million package holidaymakers, a 12% increase. The number of German tourists on Majorca rose by the same figure to more than 4.4 million while Menorca and Ibiza grew by 11.5% to 446,000. There was a rise of nearly 9% to 3.15 million Germans travelling to the Canary Islands, and a 12% surge to 1.75 million mainland tourists.
Neighbour Portugal enjoyed a 16.5% increase to 700,000 German holidaymakers, Italy saw a 6% rise to 2.6 million holidaymakers arriving by air, and Greece welcomed 2.2 million German tourists, a rise of nearly 8%.
Other winners last year were Bulgaria, with a high 30% rise to 450,000 German package holidaymakers, Croatia, with an 8% rise to 440,00 arrivals by air, and Malta, up 3% to nearly 350,000 German tourists.
In contrast, Turkey, Egypt, Tunisia along with Morocco and Cyprus lost out on the German market last year. The number of German holidaymakers in Turkey slumped by 24% from 4.27 million in 2015 to 3.24 million last year, although the country remained the second-largest destination behind Spain. Cyprus dropped 5% to 171,000 German tourists.
In North Africa, Egypt suffered a 37% fall to 669,000 German tourists compared to just over one million in 2015. Tunisia crashed by 50% to just 45,000 Germans while Morocco saw arrivals fall 13% to 81,000.