Destination trends

Emirates, Egypt and Cuba grow fast on German market

The UAE, Egypt, Cuba and Ireland are the fastest-growing destinations for German holidaymakers this year, according to leading German holiday reservations provider Traveltainment.

Bookings for the Emirates were up by 67%, Egypt by 39% and Cuba and Ireland by 22%, according to an analysis by Traveltainment of travel agency sales as of end-April for departures up to October 2015.

However, Spain and Turkey remain the two dominant destinations despite these high growth rates, the Amadeus subsidiary emphasised. Spain accounted for 43% of all bookings for the top ten ranked destinations in the first half of the 2014-15 tourism year while Turkey represented a further 23%. The other two largest destinations were Egypt (9%) and Greece (7%).

In price terms, revenues generated by travel agents from bookings for the top ten destinations were stable in overall terms. Trips to the UAE were 7% more expensive per booking and Cuba was 4% more expensive, the figures showed. Among the other top ten destinations, average prices for the Maldives (+2%), Spain and the Dominican Republic (both +1%) were slightly higher while Egypt was stable.

But German holidaymakers paid lower average prices per booking for Tunisia (-5%), Turkey and Portugal (both -4%) and Greece (-1%). In booking volumes, Tunisia showed a 32% slump as of end-April, followed by Bulgaria (-15%) and Morocco (-11%).

Traveltainment’s Bistro system is used by some 11,000 travel agencies in Germany to make package holiday bookings from 130 tour operators, while its Internet Booking Engine is used by more than 350 online travel agents and portals. In total, the Amadeus subsidiary processes more than 250,000 holiday bookings per month.

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