Destination trends

Antalya grows but Med rivals slump

Germans kept booking Turkish Riviera holidays last month but sales to Spain, Greece and Egypt all slumped, according to the latest monthly figures from Amadeus Leisure IT (formerly Traveltainment).



January was a disappointing month on the German market with a 9% drop in bookings for summer 2019, sales analysis from researchers GfK showed.

This inevitably resulted in lower demand for many top destinations last month, the data from the tourism reservations company showed (click on the interactive chart to compare the different months). Total booked revenues for the top ten destination airports was 10% lower in January than 12 months earlier, with a 16% drop in travel agency sales and 3% fall in online sales for these 10 airports.

There was some good news for Turkey as package holiday bookings with Antalya as the destination airport rose by 6% last month. However, this was well behind the high double-digit growth rates seen over the last few months.

The second-largest destination, Palma, continued its recent decline with a 13% fall that follows double-digit falls every month since last July. Similarly, the Canary Islands again attracted fewer bookings in January, as has been the case for most of the past year.

The Egyptian Red Sea resort of Hurghada showed the heaviest year-on-year decline last month, with a 24% drop, but this is in comparison to extremely high growth rates in early 2018.

There was also bad news for Greece last month as bookings for Crete (Heraklion), Rhodes and Kos all weakened compared to January 2018, continuing a trend seen over the last few months.

In terms of market share (calculated as the share of all bookings for the top ten destination airports), Antalya remained the clear leader last month with 28%, well ahead of Palma (19%) and Hurghada (15%).

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