Corporate branding strategy

DER Touristik renames hotels business

The Club Calimera Akassia Swiss Resort in Egypt is one of about 90 DER Touristik Hotels & Resorts properties.
DER TOURISTIK
The Club Calimera Akassia Swiss Resort in Egypt is one of about 90 DER Touristik Hotels & Resorts properties.

Germany and Europe’s third-largest tourism group has re-branded its hotel division as ‘DER Touristik Hotels & Resorts’ as part


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