Budget cuts

Thomas Cook scales back Smartline hotel brand

Smartline hotels are ‘cheap and cheerful’ but not always clearly positioned with a standardised offering.
Thomas Cook
Smartline hotels are ‘cheap and cheerful’ but not always clearly positioned with a standardised offering.

Thomas Cook is cutting back its Smartline budget hotels after launching a separate brand to target young urban customers with trendy but inexpensive holiday resorts. The new Cook’s Club brand was unveiled last month as a slimmed-down version of the successful Casa

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