Cook launches Expedia hotel partnership in Germany

Thomas Cook has expanded its hotel portfolio for city destinations such as Rome (pictured, the Trevi Fountain) through its partnership with Expedia.
Thomas Cook has expanded its hotel portfolio for city destinations such as Rome (pictured, the Trevi Fountain) through its partnership with Expedia.

Thomas Cook Germany is expanding its portfolio of bookable hotels by 20,000 for 2019, including the first 1,500 properties through the group’s partnership with Expedia.

Tour operator brands Neckermann Reisen, Thomas Cook Signature and Öger Tours are offering more than 3,000 additional hotels in Spain, 1,500 in Italy, 1,000 in Greece and 1,000 in Germany along with numerous new properties in the USA, France, Portugal, Poland and the Netherlands. Through Öger Tours a further 1,000 hotels can be booked in Turkey, Morocco, Tunisia and Egypt.

Many of these hotels lie in city destinations such as Hamburg, Berlin, Munich, Cologne, London, Madrid, Lisbon, Istanbul, Venice and Athens. Additional long-haul destinations such as South Africa, Mexico and Thailand are due to follow shortly.

The massive expansion of bookable hotels has been enabled through agreements with various bedbank suppliers. A Thomas Cook Germany spokeswoman emphasised that the company checks quality and safety standards of the properties before offering them for bookings.

About 1,500 hotels have been supplied by Expedia under the strategic partnership between the two groups for city-break and hotel-only offers. This partnership was launched last July in Britain, followed by the Nordics (Sweden, Denmark, Norway, Finland) and Western Europe (France, Belgium, Netherlands), and has now gone live in Germany on a trial basis.

Thomas Cook Group said the launch of the alliance in Germany, its biggest market, will give customers and travel agency partners a wider choice of city break and hotel-only holiday options. In addition, Thomas Cook Germany will provide holiday offers to Expedia for sale through its distribution channels.

CEO Peter Fankhauser commented: “The introduction of our Expedia Group product in Germany, our biggest market for city and domestic holidays, is another sign of positive strategic progress. We are optimistic about the prospects for this part of the business as we complete the automation of our complementary business. In addition, the option to distribute our holidays via Expedia Group’s brands where we have excess capacity reduces risk and puts us in a better place to deliver against our strategy.”

Europe’s second-largest holiday group said the Expedia alliance has proven successful so far, with increased bookings, a much higher booking conversion rate and significant savings. Together with the strategic hotel sourcing partnership with Webjet, overall bed-bank bookings increased 58% in 2018 compared to the previous year.

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