Ancillary sales

Travel agents should specialise and sell more extras, urges Thomas Cook Germany chief

Stefanie Berk is head of Thomas Cook in Central/East Europe, including Germany.
Lenthe/touristik-foto.de
Stefanie Berk is head of Thomas Cook in Central/East Europe, including Germany.

German travel agents need to defend themselves from online bookings by offering added-value services, selling add-ons and specialising more, accordin


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