Alltours

Strong growth and winter price cuts

German tour operator Alltours is growing more strongly than planned this year, and is cutting prices and adding new destinations for the forthcoming winter 2015/16 season.

The Düsseldorf-based company has raised its target for the current 2014/15 year from a 2% revenue increase to 5% growth after good summer bookings. A total of 1.9 million customers are now predicted for this year, which would be about 90,000 more than last year, with more than one million staying in an exclusively offered hotel.

Bookings for Spain, especially Majorca and the Canary Islands, as well as Greece, Egypt and the UAE are all up by a double-digit rate. However, sales for Tunisia are down and long-haul bookings are weak due to the strong dollar. “We have been particularly successful this year and are growing more strongly than the market,” said tourism director Markus Daldrup.

For winter 2015/16, Alltours will cut prices by 3% on average. Holidays in the Canary Islands, Egypt, Majorca and Turkey will be cheaper, with the latter down by 10%. Long-haul holidays will go up, however, due to the stronger dollar.

New destinations are Oman, featuring 11 luxury hotels in Muscat and the coastal resort of Salalah, and Slovenia, with winter skiing packages. In addition, Alltours will have more exclusive offers, including 15 Allsun hotels in Spain.

Overall, Alltours is targeting a 2.5% rise in customer numbers and, due to the price reductions, a 1.5% increase in revenues.

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