Germany’s leading river cruises operator A-ROSA has presented the first images of its forthcoming ‘family ship’ with which it hopes to revolutionise the traditional image of river cruises.
The Rostock-based company already markets its cruises along European rivers such as the Rhine, Danube, Rhone and Seine as ‘city trips by boat’, and sees strong potential to attract younger passengers, especially families, with more space, new services and more activities.
A-ROSA’s first ‘E-Motion’ ship will be longer, wider and bigger (with a fourth deck) than typical river cruise ships. It will have 140 cabins offering capacity for 280 passengers, including 121 double cabins (with balconies) measuring 21 sqm, 12 ‘family-size’ cabins measuring 28 sqm, six suites and two barrier-free cabins.
The new vessel will include a dedicated Family Area, a Kids’ Club, a sun deck featuring a large swimming pool and a separate children’s pool with shallow water, and several restaurants, including one for families.
Jörg Eichler, A-ROSA managing director, is determined to ensure the trips are affordable for families. “We have researched people’s readiness to pay. 80% of the potential guests would be prepared to pay €200 per person and week more than for comparable river cruises. But we have decided to leave the prices at €100 per person per week.," he said. Children under 16 already travel free on all the group’s ships.
Moreover, the E-Motion ship will use air-bubble technology to reduce fuel consumption and will use its electric battery to enter ports, thus avoiding emissions close to city areas.
A-ROSA’s innovative ship is due to go into service in 2021, operating on the northern Rhine, between Cologne and Amsterdam. The company has taken an option for a second vessel in 2023.