German holidaymakers continued to focus on nearby overland destinations last month, with strong interest in Italy and Switzerland, the latest fvw Hotel Ranking showed.
In contrast, hotel enquiries through travel industry reservation systems increased more moderately for large Mediterranean destinations, according to the ranking, which is compiled in cooperation with data analysts TrevoTrend and ratings portal HolidayCheck.
Switzerland (+86%) and Italy (+73%) were two clear winners in term of growth in enquiries compared to the same month last year, while interest was also strong in hotels in Croatia (+59%), Germany (+51%), France (+44%) and Austria (+40%).
Further south, fortunes varied for ‘flight’ destinations. Winners included Malta (+105%), the UAE (+62%), Morocco (+42%), Greece (+37%), Portugal (+27%) and Spain (+19%). Moreover, Turkey (+29%) and Egypt (+18%) recovered from downturns last month but Tunisia saw only slight growth, Cyprus was down by 5% and Bulgaria slumped by 24%.
Overall, 15 of the 17 countries covered in the fvw Hotel Ranking were well ahead of the levels recorded for July last year.
In terms of hotel recommendations (see the right tab on the graphic), German holidaymakers were more satisfied especially with hotels in Tunisia (+6%), Bulgaria (+4%), Turkey and Portugal (both +3%) but were less satisfied with holiday hotels in the UAE (-5%) and France (-3%). The two destinations with the highest recommendation rates are Austria (96%) and Switzerland (95%).
The fvw Hotel Ranking is compiled in cooperation with data analysts TrevoTrend and ratings portal HolidayCheck. It gives an overview of demand trends, in terms of millions of enquiries through travel agents and tour operators that are analysed by TrevoTrend. In addition, it measures German customer satisfaction with leisure hotels in top destinations based on HolidayCheck evaluations.