VIR analysis

OTA grow significantly stronger than travel agencies

VIR Executive Director Michael Buller: "Customers have become accustomed to digital channels."
FVW Medien/RIM
VIR Executive Director Michael Buller: "Customers have become accustomed to digital channels."
Online travel agencies (OTA) are benefiting disproportionately from bookings for the summer months, according to an analysis by the Verband Internet Reisevertrieb (VIR) association. While the onliners recorded high increases, the stationary travel agencies were still below 20
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