Travel Insights August

German summer 2019 sales recover to last year's levels

Strong last-minute bookings in August have helped the German travel industry to complete a sales recovery after a poor start to the year, according to the latest monthly Travel Insights sales analysis.

Late bookings of summer 2019 holidays increased by 7% last month in terms of revenues, eliminating the cumulative decline that has run through most of this year and leaving the summer season at last year’s level, according to analysis of sales by 2,000 representative travel agencies, OTAs and tour operator websites by Travel Data + Analytics (which has taken over the Travel Insights survey from GfK).

Sales were again driven by last-minute bookings, the TDA figures made clear. The share of bookings last month with departures in August or September rose to over 35% compared to 33% in the same month last year.

Online bookings continue to run ahead of offline (travel agencies). OTAs and other online channels now have a cumulative sales increase of 5% for summer 2019 while travel agency sales are down by 2% compared to 2018.

Meanwhile, early bookings for the forthcoming winter season remain disappointing. Sales revenues for winter 2019/20 fell by 3% last month compared to last year, leaving cumulated sales down by 4%. However, these figures are in comparison to a very strong early booking period last year. Winter revenues were as much as 9% higher at this time last year.

Overall, online and offline sales revenues were 2% higher in August in a year-on-year comparison.