Destinations in North, East and Central Asia performed very differently on the German outbound travel market last year, according to the fvw Destination Ranking 2020.
Exotic cultural destinations such as Taiwan and Japan generated good growth while China again stagnated, India underperformed and Sri Lanka slumped following terrorist attacks.
Taiwan was the fastest-growing regional destination in terms of German visitor numbers with a 11.2% rise in 2019, maintaining mostly solid growth rates in recent years and coming second in the five-year comparison table.
Japan generated a 9.8% rise in German visitors as it established itself as a trend destination for tourists seeking a new cultural hotspot. This consolidated strong growth in the last few years and put the country top of the five-year growth table with an impressive 68.7% increase.
In contrast, China remained the largest single destination for Germans in the region, mostly thanks to strong business travel flows, but continued to stagnate in absolute numbers with 637,000 arrivals. Hong Kong registered a sharp 8.7% as social protests in the territory kept visitors away.
Furthermore, 2019 was a disappointing year for the two main destinations in South Asia. India declined by 3.3% in terms of German visitors while Sri Lanka suffered a 14% collapse after the terror attacks at Easter. Nevertheless, the island still came third in the five-year comparison due to strong growth in recent years.