German booking trends

Top destinations slump in February

German package holiday bookings for Spanish islands, the Turkish Riviera and Crete dropped heavily last month amid consumer fears about the coronavirus outbreak, the latest monthly figures from Amadeus showed.

Overall bookings for the ten biggest destinations dropped by as much as 14.1% last month as the Covid-19 virus spread to Europe, including holiday destinations such as Italy and a hotel on Tenerife. This was the fifth consecutive monthly decline (click on interactive graphic to see previous months’ figures).

Unsurprisingly, Tenerife South (-29.7%) saw the biggest year-on-year fall in bookings through the Amadeus reservation systems. Two other Canary Islands, Las Palmas (-21.6%) and Lanzarote (-21.5%), were dragged down as well. But Fuerteventura (+1.6%) apparently won bookings as customers switched between the Spanish Atlantic islands.

Meanwhile, Majorca also suffered heavily with a 27% slump in bookings to Palma, which was the fifth consecutive monthly double-digit decline.

The biggest single destination in volume terms, Antalya (-11.6%), also dropped back last month, although this came in comparison to strong growth in early 2019. More positively, Hurghada (+0.0%) held bookings stable to consolidate high recent growth figures.

Once again, it was a mixed picture for Greece last month. Demand for Crete dropped, resulting in a 17% fall in bookings to Heraklion. But Rhodes (-2.6%) and Kos (-3.5%) had relatively stable months on the German market, according to the Amadeus figures.

In terms of booking channels, travel agents (-23.7%) suffered most from the bookings decline while online sales (-5.1%) declined only moderately.

Note to readers: The figures refer to package and last-minute bookings made through Amadeus reservation systems. The top 10 destinations account for about 65% of total German holiday bookings.



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