Destination trends

Germans go for Greece as bookings pick up in June

Greece was the big winner among top destinations last month as Germans finally started booking summer holidays in bulk, the latest monthly package holiday booking figures from Amadeus show.

Bookings were up for four of the ten biggest destination airports in June, marking a clear turnaround in demand after poor bookings for most destinations since the start of the year (click on interactive graphic to see previous months’ figures).  

Greece’s three biggest destinations for German holidaymakers enjoyed the best year-on-year growth. Heraklion, the main Crete gateway, continued the previous month’s slight growth with a 10.1% rise on June 2018 booking levels. Rhodes generated a solid 10.7% increase after two weak months, while bookings for Kos soared by a quarter compared to last year.

Antalya, the largest destination airport with nearly a third of all bookings for the top ten, returned to growth for the first time since January with a 2.2% rise.   

But all other top destinations continued the recent pattern of lower bookings. In Egypt, both Hurghada (-10%) and Marsa Alam (-9.6%) failed to profit from an apparent general improvement in demand on the German market.

The long-running downturn in bookings for Spain continued last month with declines for all the big destinations, which had already seen lower bookings in the same month last year.

Palma, the second-biggest destination with 23% of all bookings for the ten biggest airports, dropped by 8.1%. Majorca’s international airport has seen lower bookings on the German market every month since February 2018, according to the Amadeus figures.

Once again, demand slumped for the Canary Islands on a year-for-year basis. Fuerteventura was the worst performer with a heavy 29.8% slump, the latest in a series of high double-digit falls. But Las Palmas (-15.7%) and Tenerife South (-19.7%) both also suffered serious falls as holidaymakers turned away from the Spanish islands.

Amadeus Leisure IT (formerly Traveltainment) claims to handle the bulk of offline (travel agency) and online bookings for tour operator holidays on the German market, making its booking figures a reliable indicator of demand trends.