Hotel Ranking November 2019

Germans eye Alpine destinations for winter holidays



Switzerland peaked as a potential destination as German holidaymakers showed strong interest in Alpine hotels in November but enquiries about Mediterranean resorts tumbled, the latest fvw Hotel Ranking showed.

Switzerland (+91%) was the clear winner as the number of hotel booking enquiries for the country nearly doubled in November, according to the ranking, which is compiled in cooperation with data analysts TrevoTrend and ratings portal HolidayCheck.

Germany (+31%) and France (+15%) also scored well but Austria (+9%) performed surprisingly weakly, possibly losing business to neighbouring Switzerland. Both Italy (+8%) and Croatia (+4%) also generated solid interest.

Further south, the major mass market destinations in the Mediterranean and North Africa attracted far fewer enquiries in November, according to the ranking. The two biggest losers were Bulgaria (-27%) and Cyprus (-26%). But Turkey and Tunisia (both -21%), Spain and Greece (both -17%), Egypt (-12%), Portugal (-7%) and Morocco (-5%) also all performed relatively poorly. The two positive exceptions were Malta (+62%) and the UAE (+11%).

In terms of hotel recommendations (see pulldown bar on the graphic), Bulgaria (-19%) dropped sharply but German holidaymakers were generally very satisfied with hotels in most of the other 16 countries covered by the ranking. All had recommendation rates over 90% apart from France which dropped by four percentage points to 86%.

The fvw Hotel Ranking is compiled in cooperation with data analysts TrevoTrend and ratings portal HolidayCheck. It gives an overview of demand trends, in terms of millions of hotel booking enquiries through travel agents and tour operators that are analysed by TrevoTrend. In addition, it measures German customer satisfaction with leisure hotels in top destinations based on HolidayCheck evaluations. 

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